International Business
Rijksuniversiteit Groningen

Deze opleiding
Study International Business in Groningen to learn about international markets, cross-cultural management, and innovative business strategies, all essential in today's interconnected world.
open_in_newstudy website
| locatieGroningen |
| diplomaBSc |
| typeregulier, 180 EC |
| start1 september |
| taalvolledig English |
| opleidingsduur3 jaar voltijd |
| accreditatiesNVAO |
| croho-code50019 |
| numerus fixus550plaatsen |
| honoursnee |
What strategies do big global companies use to stay profitable while being eco-friendly? How do cultural perceptions vary, and how can companies address these differences?
In the BSc International Business, you will learn how to tackle these challenges. In Groningen, we bridge the gap between classroom theories and real-world business scenarios. We teach you how to see the big picture. You will:
In the BSc International Business, you will learn how to tackle these challenges. In Groningen, we bridge the gap between classroom theories and real-world business scenarios. We teach you how to see the big picture. You will:
- explore diverse perspectives from sociology, ethics, marketing, innovation, psychology, economics, politics, and finance.
- dive into real-life projects and case studies from companies.
- develop yourself personally and professionally: in your 3rd year, you can study abroad or choose to do an internship.
Important to know: The BSc International Business is a fixed quota programme (numerus fixus) accepting only 550 students. The application deadline for September 2026 is 15 January 2026. Please check the information about the selection procedure.
Waarom aan de RUG?
- Our programme is interdisciplinary and links theories of management to the reality of international business.
- You explore a wide range of subjects—from finance and ethics to sustainability, sociology, psychology, innovation, marketing, economics, and business history—giving you a complete understanding of global business management.
- Join students from over 50 countries and learn from international teachers. With 40% of our students coming from abroad, you'll experience a truly international classroom.
- In your 3rd year, it is time to either study abroad for one semester at one of over 200 exchange partners in 50 different countries, or take the opportunity to do an internship at an international organization.
- We believe in a soft landing in your 1st year. You will be paired with a student mentor to guide you through your studies and student life.
- The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.
Studieprogramma

1e jaar
| periode | |||||||||
| 1 | 2 | 3 | 4 | ||||||
Introduction to International Business | 5 EC | ||||||||
Global Supply Chain Management | 5 EC | ||||||||
Organizational Structure | 5 EC | ||||||||
Academic and Professional Development | 5 EC | ||||||||
Financial Accounting for IB | 5 EC | ||||||||
Organizational Behaviour for IB | 5 EC | ||||||||
Economics for IB | 5 EC | ||||||||
International Marketing for IB | 5 EC | ||||||||
Statistics I for IB | 5 EC | ||||||||
International Trade and Competition | 5 EC | ||||||||
Sustainable Management Accounting | 5 EC | ||||||||
Research Methodology for IB | 5 EC | ||||||||
2e jaar
| periode | |||||||||
| 1 | 2 | 3 | 4 | ||||||
Digital Transformation in IB | 5 EC | ||||||||
Firm Location and FDI | 5 EC | ||||||||
Fundamentals of Finance for IB | 5 EC | ||||||||
Ethics and International Business | 5 EC | ||||||||
Global Business History | 5 EC | ||||||||
Statistics II for IB | 5 EC | ||||||||
Comparative Country Studies | 5 EC | ||||||||
Innovation Management in Multinationals | 5 EC | ||||||||
Qualitative Research Methods | 5 EC | ||||||||
Cross-cultural Management | 5 EC | ||||||||
International Business Law | 5 EC | ||||||||
Global Political Economy | 5 EC | ||||||||
3e jaar
| periode | |||||||||
| 1 | 2 | 3 | 4 | ||||||
International Business Internship | 30 EC | ||||||||
Study abroad (= exchange minor) or International Business Internship | 30 EC | ||||||||
Empirical Research Project | 5 EC | ||||||||
International Strategic Management | 5 EC | ||||||||
Bachelor's Thesis | 10 EC | ||||||||
International Financial Management | 5 EC | ||||||||
Managing International Business Organizations | 5 EC | ||||||||
Onderwijs
| taal van onderwijs | 100% en |
|---|---|
| avondonderwijs | n.v.t. |
| afstandsonderwijs | n.v.t. |
onderwijsvormen
case study, computer exercise, group assignment, group discussion, individual assignment, lecture, literature study, research, research project, research proposal, oral presentation, poster presentation, practicum, project, self evaluation, self study, seminar, tutorial, working groupobjectives
International Business focuses on dealing with economic, cultural, legal and political issues in international business situations. As this requires understanding of analytical methods, you will also follow course units dealing with statistics and mathematical explanations of economic phenomena. All activities will be in English, and you will develop the necessary academic skills to start your career in multinational firms and international organizations.study guidance
Studying means working independently and planning your studies yourself, but of course, the faculty will help you do so. Together with other first-years, you will participate in a mentor group. The mentor, a senior student, will help you quickly learn the ins and outs of the faculty. In addition, you will discuss your study progress with your tutor (a lecturer-supervisor) at regular intervals. The study advisors are available to help you with specific study problems.study abroad
In the 3rd year, students can spend one semester (30EC) abroad with one of our exchange partners. For an overview of university partners, please visit https://www.rug.nl/feb/education/exchange/. During this exchange, students can elect courses and build their minor.
It is also possible to do the minor (study abroad or internship) in semester 2, and follow the compulsory 3rd year courses and write your thesis in semester 1.
You also have the option to do an International Business Internship minor and gain practical experience. As part of the internship you work on a specific project or business innovation of real relevance and importance to the firm in which you are doing your internship.
It is also possible to do the minor (study abroad or internship) in semester 2, and follow the compulsory 3rd year courses and write your thesis in semester 1.
bindend studieadvies
- minimaal 45 EC in de eerste 12 maanden
You will be offered study advice after the first year of study. You can expect a positive result if you have earned more than 45 ECTS credit points (out of a total of 60 ECTS). If you have earned fewer than 45 ECTS and are issued a negative result, you will not be allowed to continue with your degree programme.
You will receive preliminary study advice in December to make sure that you know where you stand. Please contact your study advisor as soon as possible if you have any questions about the BSA system.
N.B. Some degree programmes use a tutoring system; please check with your study advisor.
Toelating en kosten
startmomenten
1 september 2026
aanmelding deadline : 15 januari 2026
wettelijk tarief : € 2695 (€1348 in het eerste jaar)
instellingstarief : € 12200
niet-EU/EER studenten : € 14000
Students with a Dutch diploma can start their application in Studielink. More information on the steps to apply.
toelaatbare profielen
| VWO N&T | toelaatbaar |
|---|---|
| VWO N&G | toelaatbaar |
| VWO E&M | toelaatbaar |
| VWO C&M | aangevuld met wiskunde A of wiskunde B;The profile Culture & Society must be complemented with mathematics A or B. |
| hbo-p | It is also possible to enter the programme with an HBO propaedeutic certificate, on condition that you meet the required level of mathematics and the English language skills. For mathematics, you must at least have completed A or B (previously mathematics A12 or B1) at Dutch VWO level. For English, you must also have completed this at VWO level or obtained one of the English certificates: IELTS Academic overall score 6 (Speaking 6, Writing 5.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 20); C1 Advanced (with minimum score 169). |
| WO propedeuse | You can enroll, as long as you have a finished VWO-degree with mathematics A or B. |
studie kosten
| bedrag | kostenpost |
|---|---|
| € 600.00 | studiematerialenper jaar |
inbegrepen in collegegeld
| examination |
| registration fee |
De stad
studievereniging
EBF
The Economics and Business Faculty association (EBF) is the faculty association for all students studying at the faculty of Economics and Business of the University of Groningen.The EBF is your partner during your time in Groningen by organising events that support you with your studies and help you prepare for your future career.
Marug
The Marketing Association of the University of Groningen (MARUG) is the inter-departmental study association for students who are interested in marketing.The MARUG acts as an intermediary between marketing theory and marketing practice and organises several career events and social activities during the year, such as a monthly social. At this moment, the MARUG has more than 1500 members from different fields of knowledge.
Keuzehulp

Studievergelijker
1/2 RUG
International Business
International Business
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
2/2 Maastricht University
International Business
International Business
| star Keuzegids topopleiding 2015 |
| € 308 gemiddelde kamerhuur |
| 588 eerstejaars |
| 43% vrouw |
| ? uur contacttijd/week |
disclaimer: bovenstaande cijfers en beoordelingen zijn aangeleverd door de opleidingen zelf. Wij kunnen de juistheid niet garanderen.
Kijk ook eens naar ..
Na de studie

International Business is a broad programme that forms a solid foundation to pursue a broad range of Master's degrees. You can build on your Bachelor's degree with a Master's in International Business and Management, which will provide you with the credentials to work for multinational firms, governmental institutions, and international organisations. Or you might choose to specialize in International Economics and Sustainable Development, Marketing, Financial Management, or HRM, for example.
Beroepsperspectief / arbeidsmarkt
Plenty of multinationals will be interested in students with an academic degree in international business. Your position can vary from export manager or international marketer to international sales manager, product manager, or human resource manager. But numerous other career opportunities await. This, of course, depends on the choices you make for your Master’s degree. If academia calls to you, consider pursuing a two-year Research Master's, which could even lead to a PhD.
Examples of organizations where our graduates often start their careers include ING, PwC, EY, Toyota, Philips, Unilever, Ministry of Economic Affairs and Climate.
Examples of organizations where our graduates often start their careers include ING, PwC, EY, Toyota, Philips, Unilever, Ministry of Economic Affairs and Climate.
aansluitende masteropleidingen
| instelling | opleiding | instroomeisen |
|---|---|---|
| Tilburg University | Accountancy | geen aanvullende eisen |
| RUG | Accountancy and Controlling | + aanv. eisen |
| RUG | Accountancy profile | + aanv. eisen |
| Amsterdam VU | Accounting and Control | + motivatiebrief |
| RUG | Business administration | geen aanvullende eisen |
| RUG | Health | geen aanvullende eisen |
| Amsterdam VU | Human Resource Management | + motivatiebrief |
| RUG | Human Resource Management | geen aanvullende eisen |
| Amsterdam VU | Management Consulting | + motivatiebrief |
| Amsterdam VU | Strategy and Organization | + motivatiebrief |
| Erasmus | Business Information Management | + basiskennis |
| RUG | Change Management | geen aanvullende eisen |
| RUG | Controlling profile | + aanv. eisen |
| Tilburg University | Data Science and Society | + aanv. eisen |
| TU Eindhoven | Data Science in Business and Entrepreneurship | + aanv. eisen |
| RUG | DDM Finance | geen aanvullende eisen |
| RUG | DDM International Programme in Economic Geography | geen aanvullende eisen |
| Amsterdam VU | Digital Business and Innovation | + motivatiebrief |
| RUG | East Asian Studies | + aanv. eisen |
| RUG | Economic Development and Globalization | geen aanvullende eisen |
| RUG | Economic Geography | geen aanvullende eisen |
| RUG | Regional Competitiveness and Trade | + aanv. eisen |
| RUG | Sustainable Rural Futures | geen aanvullende eisen |
| Radboud Universiteit | Economics | + 60 EC pre-master |
| RUG | Economics | + aanv. eisen |
| RUG | European Politics in a Global Perspective | + aanv. eisen |
| Radboud Universiteit | Filosofie van de bedrijfswetenschappen | geen aanvullende eisen |
| RUG | Finance | + aanv. eisen |
| Amsterdam VU | Finance | + motivatiebrief |
| Tilburg University | Finance | geen aanvullende eisen |
| Erasmus | Finance & Investments | + basiskennis |
| Amsterdam VU | Financial Management | + motivatiebrief |
| RUG | Geopolitics & Connectivity | + aanv. eisen |
| Erasmus | Global Business & Sustainability | + basiskennis |
| TU Eindhoven | Innovation Management | + 30 EC pre-master |
| RUG | International Business and Management | geen aanvullende eisen |
| Wageningen University | International Development Studies | + aanv. eisen |
| RUG | International Financial Management | geen aanvullende eisen |
| Tilburg University | International Management | + aanv. eisen |
| Erasmus | International Management | + basiskennis |
| RUG | International Political Economy | + aanv. eisen |
| RUG | International Relations and International Organization | + aanv. eisen |
| RUG | International Security | + aanv. eisen |
| RUG | Internationale Betrekkingen (60 EC) | + aanv. eisen |
| UU | Leraar VHO algemene economie full-time,part-time educational | + 90 EC pre-master |
| Universiteit Leiden | Leraar VHO in Bedrijfseconomie educational | + 60 EC pre-master |
| RUG | Management Accounting and Control | geen aanvullende eisen |
| Erasmus | Management of Innovation | + basiskennis |
| RUG | Marketing | geen aanvullende eisen |
| Amsterdam VU | Marketing | + motivatiebrief |
| Tilburg University | Marketing Analytics | geen aanvullende eisen |
| Tilburg University | Marketing Management | + aanv. eisen |
| Erasmus | Marketing Management | + basiskennis |
| NHL Stenden | Master Design Driven Innovation part-time | + toelatingsgesprek |
| RUG | MSc Marketing - Marketing Analytics and Data Science | geen aanvullende eisen |
| RUG | MSc Marketing - Marketing Management | geen aanvullende eisen |
| TU Eindhoven | Operations Management & Logistics | + 30 EC pre-master |
| Tilburg University | Organization and Management Studies | + aanv. eisen |
| Erasmus | People, Organisations & Change | + basiskennis |
| RUG | Real Estate Studies | + aanv. eisen |
| RUG | Research Master in Economics and Business research | geen aanvullende eisen |
| NHL Stenden | Serious Gaming part-time | + toelatingsgesprek |
| RUG | Small Business and Entrepreneurship | geen aanvullende eisen |
| Erasmus | Strategic Entrepreneurship | + basiskennis |
| RUG | Strategic Innovation Management | geen aanvullende eisen |
| Erasmus | Strategic Management | + basiskennis |
| Tilburg University | Strategic Management | geen aanvullende eisen |
| Erasmus | Supply Chain Management | + basiskennis |
| Tilburg University | Supply Chain Management | geen aanvullende eisen |
| RUG | Supply Chain Management | geen aanvullende eisen |
| RUG | Sustainability Management and Controlling profile | + aanv. eisen |
| RUG | Technology and Operations Management | geen aanvullende eisen |
Potentiële beroepen
business / data analyst
export manager
human resources manager
international marketer
international product manager
international sales manager
Contact
Are you a current student? Contact the Student Support Desk (FEB)
Are you a prospective student? Fill in this contact form (FEB)We will answer your question within 72 hours.